We are a team of about 15 regular contributors guided by a common sense of quality and a love for problem-solving.

We are here to help companies position and design a project, a brand, a product or a service in a way that makes sense for the market and for the organization.

We focus on large infrastructure projects (but not uniquely), in which we bring value across a vary large spectrum of expertises (visioning, forecasting, project planning, project management, experience design, communication strategy), resulting in more consistency, clarity, and efficiency in the project implementation. We are driven by both data and vision, with a dual understanding of a project's economics and how it can better serve policy objectives. 

We follow simple steps, and answer simple questions, in order to define together the value proposition of the project. We can organize the entire process to inform this initial work, from desk to ethnographic research and econometric studies.

Once the value proposition is defined, we help set up the right team to plan and execute the project. We work with a large but carefully curated group of project managers, econometrists, planners, technical experts, digital experts, artists, architects, business analysts, and many more.

We excel in the travel, transportation, and technology industries and have accumulated a strong knowledge of the traveling public. If you want to know more, why not drop us a note at pierre@stringtheory-nyc.com. 

We hope to hear about you soon.