The Grand Paris Express is the largest ongoing infrastructure project in Europe, with more than 200 miles (300km) of new lines.

The new metro will serve 65 new stations which have been designed like new centralities in the communities they service, hosting shops and services for travellers and neighbours alike.

We worked with SGP in cooperation with SEGAT and EY (legal counsel) to elaborate the strategy for all sqm 45,000 of retail, from research to value proposition and concept designs. We then implemented this strategy through a tender process that included numerous innovation that will result in a new vision for transit retail when the first stores open on 2025.

String Theory supported LSTRNA efforts to reinvent their leading brand RELAY and win the Toronto Pearson Airport concession. We led focus groups with local travelers to better understand their needs and desires. From there, we partnered with Antoine Phelouzat Architecture to design an entirely new concept based on modularity and ease of construction, localization, and an uncluttered customer experience. 24 stores are being deployed in Toronto.

Amadeus is the global leader in airlines IT systems. We worked with Amadeus team to analyze the transformative potential of mobile technologies on the airline industry. We also conducted innovation workshops with several of Amadeus customers around the world to imagine the future of airlines mobile services,

Voyages-SNCF.com is Europe's largest travel website, with a revenue in excess of €2.4b/year. We worked with the teams to generate new ideas of product and services through innovation workshops and other methods. We conducted market research to filter and refine these ideas, before compiling them in a "concept site" that has been used subsequently as a source of inspiration to develop those services at a larger scale.

ExPretio is a highly innovative company that produces Revenue Management software and other big data analysis tools. We helped ExPretio formulate its value proposition, and from that point articulate its product and marketing strategies,

Relay is the global leader in the News & Travel Essentials category. It is present in more 2,000 airports and stations worldwide. We worked with Relay to explore future concepts fo the brand and better fulfill travelers' needs.