Givaudan is a leader in fragrances and flavours, quietly shaping the sensory experiences that define iconic beauty and food brands worldwide. Their creations are the unseen magic behind the products we love.

We supported Givaudan’s efforts in crafting their brand platform.

Prodeo is an agency of its own kind. We worked with the entirety of the team (more than 70 people) to express the value proposition of the agency, and then ways to make it a reality on a daily basis.

SYSTRA Conseil is the consulting division of SYSTRA, one of the world leaders in transportation infrastructure engineering. We worked with SYSTRA Conseil to improve their internal work processes, notably in terms of knowledge management.

Linkeo created a new market in the early 2000s by making it easier and more cost-effective for small businesses to build their online presence. The company grew quickly, and understood the need to keep relationship with their clients at the core of their business. String Theory ran focus groups and internal workshops to help formulate the core of the customer proposition. This radical shift from a software culture to a friendly, engaging culture was supported by major organizational changes and refocus throughout the organization, and made visible through an entire visual rebranding.