French Institute - Alliance Française, NY
       
     
L'Alchimiste Cocktails, Global
       
     
Cognac Bisquit
       
     
LOTUS NOIR
       
     
French Institute - Alliance Française, NY
       
     
French Institute - Alliance Française, NY

We worked with the language center at FIAF to help them clarify their value proposition and explore new avenues for marketing their French classes.

L'Alchimiste Cocktails, Global
       
     
L'Alchimiste Cocktails, Global

L’Alchimiste is a luxury cocktail-maker that produces high quality, ready to serve cocktails inspired by nature and travel. L’Alchimiste notably excels in low/no alcool or sugar cocktails, and is served in the world’s most exclusive places from Hotel de Crillon to Air France La Première.

We support L’Alchimiste development in the travel space, developing innovative concepts and amplifying brand presence in key travel hubs.

Cognac Bisquit
       
     
Cognac Bisquit

Bisquit is a long-established Cognac house that was recently relaunched. We worked on their PR tone of voice.

LOTUS NOIR
       
     
LOTUS NOIR

Lotus Noir is a brand new jewelry brand born in 2015 in Monaco. Lotus Noir created a new style through the combination of meaningful, noble materials like Galuchat and precious stones. String Theory is supporting the global deployment of the brand, from the brand strategy to the brand platform, website, and other marketing initiatives to come in 2016.