http://www.stringtheorymarketinglab.com/about-us daily 1.0 2025-04-06 https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1386104461924-SQAX2Z5ZT4NRDF1AQDLG/ST.jpg About us - The other string theory The String Theory is a theory that reconciles Einstein's general relativity with quantum physics. It describes the very big, and the very small, alike. In the same fashion, we focus equally on the smallest execution details and on understanding the big picture. In case you are curious, you can learn more about the String Theory here. https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/7446e8bd-c7e4-4a3a-b794-c3e089e25a4b/parsa-mahmoudi-8x2iLiQ6J_U-unsplash.jpg About us https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1386103372466-U8WZ64ESOAMLL6ITOGRA/Birds.jpg About us - A flexible and committed team We are a team of about 15 regular contributors guided by a common sense of quality and a love for problem-solving. We are here to help companies position and design a project, a brand, a product or a service in a way that makes sense for the market and for the organization. With a focus on (but not uniquely)e uniquely bring value across a vary large spectrum of expertises (visioning, forecasting, project planning, project management, experience design, communication strategy), resulting in more consistency, clarity, and efficiency in the project implementation. We are driven by both data and vision. We follow simple steps, and answer simple questions, in order to define together the value proposition of the project. We can organize the entire process to inform this initial work, from desk to ethnographic research and econometric studies. Once the value proposition is defined, we help set up the right team to plan and execute the project. We work with a large but carefully curated group of project managers, econometrists, planners, technical experts, digital experts, artists, architects, business analysts, and many more. We excel in the travel, transportation, and technology industries and have accumulated a strong knowledge of the traveling public. If you want to know more, why not drop us a note at pierre@stringtheory-nyc.com. We hope to hear about you soon. http://www.stringtheorymarketinglab.com/happy-holidays daily 0.75 2013-12-21 https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1387613834799-8KW0E85YD6YSGP4U4PU3/Thumbnail.002.jpg Happy Holidays - Holiday Card https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1387613834799-8KW0E85YD6YSGP4U4PU3/Thumbnail.002.jpg Happy Holidays - Holiday Card http://www.stringtheorymarketinglab.com/inspirationi daily 0.75 2018-05-19 http://www.stringtheorymarketinglab.com/inspirationi/2018/5/19/welcome-to-our-parisian-sister-company-makethink monthly 0.5 2018-05-19 http://www.stringtheorymarketinglab.com/inspirationi/2018/5/19/hello-asia monthly 0.5 2018-05-19 http://www.stringtheorymarketinglab.com/inspirationi/2018/5/19/congratulations-to-arep-hubs-connexions-and-egis monthly 0.5 2018-05-19 http://www.stringtheorymarketinglab.com/inspirationi/2014/1/10/congrats-to-keolis-in-boston monthly 0.5 2014-01-10 http://www.stringtheorymarketinglab.com/inspirationi/2013/12/3/what-can-we-learn-from-this monthly 0.5 2013-12-04 http://www.stringtheorymarketinglab.com/inspirationi/2013/12/3/a-personal-favorite monthly 0.5 2013-12-03 http://www.stringtheorymarketinglab.com/work daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1743893480631-FTY4RSMKRGNNI7U2DXM4/alto-rail-project.jpg Projects - ALTO, CANADA ALTO was selected by the Canadian Federal Government to Design, Build, Operate and Maintain the future Québec/Montréal/Ottawa/Toronto hit speed train. We worked with the Commercial Team to create a future-friendly commercial and experiential platform, as well as the bid storytelling. https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1743894722638-Q4X41L7CWSPMB25QWYJH/Grand-Paris-Express-4.jpg Projects - SOCIÉTÉ DU GRAND PARIS (GRAND PARIS EXPRESS), France The Grand Paris Express is the largest ongoing infrastructure project in Europe, with more than 200 miles (300km) of new lines. The new metro will serve 65 new stations which have been designed like new centralities in the communities they service, hosting shops and services for travellers and neighbours alike. We worked with SGP in cooperation with SEGAT and EY (legal counsel) to elaborate the strategy for all sqm 45,000 of retail, from research to value proposition and concept designs. We then implemented this strategy through a tender process that included numerous innovation that will result in a new vision for transit retail when the first stores open on 2025. https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1386097680874-VTAWT9OIXPNU7IV6WJ4K/Boston.jpg Projects - KCS KCS pitched for the operation of Boston's commuter train service. We conducted market research, benchmarks, and generated new ideas of service to improve the customer experience without occurring large investments, notably through leveraging mobile technologies. https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1386099676621-NJYXQKGZD28UHLET9DY0/FIAF.jpg Projects - French Institute - Alliance Française, NY We worked with the language center at FIAF to help them clarify their value proposition and explore new avenues for marketing their French classes. https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1743897622980-L9IZTDN4A1VVF4FKNX7C/Givaudan.jpeg Projects - GIVAUDAN, SWITZERLAND Givaudan is a leader in fragrances and flavours, quietly shaping the sensory experiences that define iconic beauty and food brands worldwide. Their creations are the unseen magic behind the products we love. We supported Givaudan’s efforts in crafting their brand platform. http://www.stringtheorymarketinglab.com/contact daily 0.75 2013-12-04 https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1386173139030-Q1S0UWE5IN0UJ8NIJYP5/Birds+2.jpg Contact If you are in Princeton or NY, you may just stop by, but it is always simpler to send an email first: pierre@stringtheory-nyc.com. https://images.squarespace-cdn.com/content/v1/529e1b34e4b01f4627393aec/1386173139030-Q1S0UWE5IN0UJ8NIJYP5/Birds+2.jpg Contact If you are in Princeton or NY, you may just stop by, but it is always simpler to send an email first: pierre@stringtheory-nyc.com. http://www.stringtheorymarketinglab.com/new-index daily 0.75 2025-04-06 http://www.stringtheorymarketinglab.com/photo-credits daily 0.75 2025-04-06 http://www.stringtheorymarketinglab.com/typography daily 0.75 2025-05-12 http://www.stringtheorymarketinglab.com/new-products daily 0.75 2013-12-18